Customers that engaged with CPG Digital streaming commercials were:
CPG Digital started by leveraging UPC level purchase history data from visa/mc to build “in-market” audiences based on our clients’ top 25 direct competitors and other market basket purchases.
The campaign then took advantage of CPG Digital’s “Surround Sound” campaign tactics which served streaming radio and display ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and drove action across multiple channels and devices.
Adding CPG Digital’s “Surround Sound” campaign to their current media mix had stellar results! Overall website cost per visit was reduced by 32%. Customers that engaged with CPG Digital’s streaming ads where also 36% more likely to add a product to cart and 109% more likely to purchase a product. Over 50,000 customers were exposed to streaming ads and then shopped at retail locations where our client's products are sold. Overall the campaign produced a 5.13x ROAS.