Paul and team have been great partners in building dynamic, audience-first campaigns that reach shoppers in each stage of their consideration journey. Their focus on connecting digital behavior to offline purchases has enabled us to launch, iterate, and scale quickly, with confidence that we are reaching the right people and driving real results.
CPG Digital has provided OLIPOP with effective methods of targeting our retail consumers and measuring the effect of our ad dollars. They are knowledgeable, strategic, and data-driven partners that brought us into the CTV space and have delivered impactful results.
For an omnichannel business that constantly struggles with attribution metrics, Paul and his team have really helped us understand our customer's behaviors both online and in retail.
It’s been a pleasure partnering with CPG Digital on our first-ever CTV campaign! They have helped guide us every step of the way.
With a limited budget to start, it was a huge priority for us to be as strategic as possible. CPG Digital developed a consumer-centric approach, designed to target the most qualified users across all platforms. They also incorporated all of our retailer data – this helped break down sales channel silos and get incredibly granular with audience targeting. We’ve seen outstanding early performance and even scaled budget after only a couple of months live. This is now a media channel that we’ll continue to invest heavily in.
Paul and the entire CPG Digital team have been fantastic to work with! They always take the time to share our results and help strategize ways to optimize performance.