Customer activation through the branding power of television and the analytics of digital.
Focus. Reach. Measure.
At CPG Digital, we use
UPC and store-level purchase data combined with best-in-class geolocation data
to focus your ad placements so you can reach shoppers who are most likely to buy.
Then, we measure what matters most –
online and in-store consumer actions
– so you can make more informed decisions.
April 16, 2020
Natural grain-free snack brand breaks into conventional grocery with $2.52 CPA
As an emerging snack brand, moving out of natural stores and looking to gain market share quickly, our client was looking for a highly targeted solution that could support their conventional grocery store rollout.
February 16, 2020
Survival food brand adds streaming to their media mix for a 5x ROAS
Looking to reach in-market users and drive conversions. This leading survival and prepared foods e-commerce brand turned to CPG Digital with the goal of exposing new customers to their brand and driving prospective customers to their website. CPG Digital was the ideal solution thanks to its ability to pinpoint “in-market” consumers using UPC level credit card purchase history data.
March 9, 2019
National bottled water company drives 42% lift in sales conquesting competitors customers.
Measuring the success of a CPG brand can be like trying to find a needle in a haystack. Now with CPG Digital’s access to real-time UPC Scan data delivering and measuring retail level success just got a lot easier.
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