At CPG Digital, we define your ideal prospects based on their purchase histories. With UPC and store-level purchase data, you can even target your competitor's customers.


Powerful partnerships help us make pinpoint predictions.

That old saying about past behavior being the best predictor of future action… it’s true. Using actual UPC purchase data from MasterCard, Visa, and Discover Card, we build extremely accurate online and retail audience models that increase repeat sales and attract new ones.

Unparalleled ability to segment and target your ideal customers.

With individual purchase histories from MasterCard, Visa, and Discover Card, we build detailed audience models that can be mixed, matched, and refined to target your ideal customers.


Location of prospect customer's devices.

Terrestrial Behavior

Where has the prospect been shopping?

Granular Purchase History

UPC and scan level data with processor descriptors.

In-Market Signals

Which customers are showing interest?

Online Behavior

Location of prospect customer's devices.

App Interactions

What apps have they downloaded?


What is the ideal observed age, gender, ethnicity, and income?

“Having the ability to target customers who purchase our competitors products has been the key to our success with connected TV.
-- CMO, Consumer Packaged Goods Company
User Story

Paul and team have been great partners in building dynamic, audience-first campaigns that reach shoppers in each stage of their consideration journey. Their focus on connecting digital behavior to offline purchases has enabled us to launch, iterate, and scale quickly, with confidence that we are reaching the right people and driving real results.

John Petsagourakis
Director, Growth - Banza
User Story

CPG Digital has provided OLIPOP with effective methods of targeting our retail consumers and measuring the effect of our ad dollars. They are knowledgeable, strategic, and data-driven partners that brought us into the CTV space and have delivered impactful results.

For an omnichannel business that constantly struggles with attribution metrics, Paul and his team have really helped us understand our customer's behaviors both online and in retail.

Steven Vigilante
New Business Development, OLIPOP
User Story

It’s been a pleasure partnering with CPG Digital on our first-ever CTV campaign! They have helped guide us every step of the way.

With a limited budget to start, it was a huge priority for us to be as strategic as possible. CPG Digital developed a consumer-centric approach, designed to target the most qualified users across all platforms. They also incorporated all of our retailer data – this helped break down sales channel silos and get incredibly granular with audience targeting. We’ve seen outstanding early performance and even scaled budget after only a couple of months live. This is now a media channel that we’ll continue to invest heavily in.

Paul and the entire CPG Digital team have been fantastic to work with! They always take the time to share our results and help strategize ways to optimize performance.

Hannah O'Neill
Director - Digital Marketing, Pacifica Beauty
Prospect New Customers
Prospect New Customers

Identify and reach out to shoppers who are your ideal new customers.

Conquest the Competition
Conquest the Competition

Connect with your competition’s customers. Entice them to convert.

Increase Purchase Frequency
Increase Purchase Frequency

Keep your brand top-of-mind so “tryers” become regular buyers.

Combining online and offline histories enables easy mixing, matching, and refinement.

Combining in-store transactions and online behavior data, we can build extremely focused profiles of your ideal customers. Data that reveals details including gender, age, marital status, parental status, zip code, device, web activity, and app activity.

In-Store food shopping behavior data.

“Shoppers who frequently purchase gluten-free/grain-free products at Whole Foods.”

Beverage shopping behavior data.

“Known tequila drinkers that shop at Total wine or Specks.”

Car shopping behavior data.

“Shoppers with car leases ending in 30 days.”

Fashion shopping behavior data.

“Shoppers who shop at Forever 21 and online at”

App downloads behavior data.

“Shoppers who downloaded Instacart or UberEats.”

Subscriptions and other direct-to-consumer shopping behavior data.
Direct to Consumer

“Shoppers who subscribe to Blue Apron.”

Go beyond TV and scale across the entire streaming ecosystem.


Go beyond TV and scale across the entire streaming ecosystem.

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Measure the customer actions that matter most online and in retail.


Measure the customer actions that matter most online and in retail.

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Get Results Like This For Your Brand.

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